Quick question: Who has read BOTH The Hunger Games trilogy & Battle Royale?
Seriously. I’m going to play a little bit of Devil’s Advocate and see whether or not this is just hipster douchebaggery, as I am under the belief that Collins, a writer for Clarissa Explains It All and Little Bear, did not rip off BR, itself a ripoff of Lord of the Flies and The Running Man. And, yes, I mean read, as BR was a novel before it became a movie, and has been in English since 2003. Let’s make an educated argument before we laugh at the “Battle Royale with cheese” image.
Truth be told, it’s A plan rather than the NO plan G4 has been running on since they devoured TechTV almost a decade ago.
Comcast has no idea what they’re doing with the channel, and it shows. Maybe Viacom isn’t a viable bidder, but Comcast should unload G4 especially considering it does conflict with Syfy. Heck, move the original titles from G4 to Syfy, and you build the latter’s brand big-time, not to mention give Syfy life outside the rerun hell they have become. Considering Syfy is in more households than G4 and has a wider viewership, it’d be cost effective to just sell off G4 than to keep it. A two-hour block from 6 PM to 8 PM of G4 original programming would be an ideal lead-in to Syfy’s prime-time lineup. X-Play would be an ideal series for Syfy’s late-night lineup too.
Syfy should be the dominant genre channel in the NBC Universal Comcast universe, and cutting off the G4 channel space would be a great sign of showing that. I feel the same way about Bravo, Style, and Oxygen too, three channels catering to the same young woman audience (I could fix that too by reverting Bravo back into an arts/culture channel, turning Oxygen into NBCU’s Diva brand, and rebranding Style into brand-to-be-determined).
Again, it’s A plan rather than the NO plan they’re doing at G4.
Here’s my idea.
Sell G4 channel (but not the brand) off to the WWE. They’re planning a network, right? Might as well give them the air space like how Fox transformed Fox Reality into the US version of Nat Geo Wild (then again, Fox and Nat Geo are like buddies ever since Nat Geo launched onto tvs). Although Vince & Co. would probably be pissed that G4 isn’t on DirecTV because the satellite company thought G4 was “dead air space” and not worth the 8 pesos/customer or whatever G4 charges; they want to probably be on as many homes as possible and that could be a dealbreaker.
Move some of the G4 content to SyFy. Apparently, G4 does better on the web, so they shouldn’t jettison off the brand just yet. Try and find a way to integrate G4 with Blastr and Dvice, the two news sites/blogs SyFy runs. Maybe buy the G4.com domain. One-hour of tech/gaming news Monday-Friday. Something.
Keep Bravo and don’t know Style or Oxygen, probably keep. Bravo may look like a women’s net, but it is kinda classified as a “pop-culture” channel like VH1 is now; the current direction is also still successful. As for having Oxygen and Style, both apparently offer different things. Remember that there are three different Lifetime channels right now - the main net, LMN, and the fledgling Real Women that is still on the air despite being in about 10 million homes. Maybe call Oxygen “Diva!” and call Style “Diva!style” to show brand unity or something.